{"id":7441,"date":"2024-09-28T12:44:17","date_gmt":"2024-09-28T04:44:17","guid":{"rendered":"https:\/\/nativecamp.net\/zh-tw\/blog\/?p=7441"},"modified":"2024-09-27T10:48:57","modified_gmt":"2024-09-27T02:48:57","slug":"%e7%94%a8%e7%9f%a5%e5%90%8d%e4%bc%81%e6%a5%ad%e7%9a%84%e6%a8%99%e8%aa%9e%e5%92%8c%e5%81%89%e4%ba%ba%e5%90%8d%e8%a8%80%e4%be%86%e5%ad%b8%e7%bf%92%e8%8b%b1%e8%aa%9e%ef%bc%81","status":"publish","type":"post","link":"https:\/\/nativecamp.net\/zh-tw\/blog\/7441\/","title":{"rendered":"\u7528\u77e5\u540d\u4f01\u696d\u7684\u6a19\u8a9e\u548c\u5049\u4eba\u540d\u8a00\u4f86\u5b78\u7fd2\u82f1\u8a9e\uff01"},"content":{"rendered":"

\u5b78\u82f1\u6587\u7684\u65b9\u6cd5\u6709\u5f88\u591a\u3002<\/span><\/p>\n

\u6211\u5011\u53ef\u4ee5\u900f\u904e\u7dda\u4e0a\u82f1\u6587\u6703\u8a71\u8ab2\u3001\u5ee3\u64ad\u3001\u53c3\u8003\u66f8\uff0c\u751a\u81f3\u96fb\u5f71\u7b49\u7b49\u5404\u7a2e\u65b9\u5f0f\u5b78\u7fd2\u82f1\u6587\uff0c\u4f46\u9084\u6709\u66f4\u6709\u8da3\u3001\u66f4\u7c21\u55ae\u7684\u5b78\u7fd2\u65b9\u6cd5\u3002<\/span><\/p>\n

\u5c31\u662f\u5b78\u7fd2\u82f1\u6587\u7684\u53e3\u865f\u3002<\/span><\/strong><\/p>\n

\u53e3\u865f\u53ef\u4ee5\u662f\u516c\u53f8\u7684\u5ee3\u544a\u3001\u6a19\u8a9e\u6216\u54c1\u724c\u8a0a\u606f<\/span><\/p>\n

\u5982\u679c\u662f\u77e5\u540d\u4f01\u696d\uff0c\u6216\u662f\u559c\u6b61\u7684\u516c\u53f8\u53e3\u865f\uff0c\u6211\u5011\u53ef\u80fd\u6703\u7acb\u5373\u60f3\u5230\u5b83\u3002<\/span><\/p>\n

\u53e6\u5916\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u5b78\u7fd2\u5049\u4eba\u7684\u540d\u8a00\u3002<\/span><\/p>\n

\u5728\u9019\u7bc7\u6587\u7ae0\uff0c\u6211\u5011\u8981\u4ecb\u7d39\u9019\u4e9b\u77e5\u540d\u4f01\u696d\u7684\u53e3\u865f<\/span><\/strong><\/span>\u548c\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u55ae\u5b57\u3002<\/span><\/p>\n

 <\/p>\n

\u53e3\u865f\u7528\u82f1\u6587\u600e\u9ebc\u8aaa\uff1f<\/strong><\/h2>\n

 <\/p>\n

\u9996\u5148\uff0c\u300c\u53e3\u865f\u300d<\/strong><\/span>\u7528\u82f1\u6587\u600e\u9ebc\u8868\u9054\uff1f<\/span><\/p>\n

\u7dad\u57fa\u767e\u79d1\u662f\u9019\u6a23\u5beb\u7684\uff1a<\/span><\/p>\n

\u6240\u8b02\u53e3\u865f<\/span>(\u82f1: Catchphrase) \uff0c<\/span><\/p>\n

\u4e3b\u8981\u662f\u91dd\u5c0d\u6d88\u8cbb\u8005\u7684\u7522\u54c1\u5ba3\u50b3\u77ed\u8a9e\uff0c\u901a\u5e38\u6307\u7684\u662f\u7279\u5b9a\u4eba\u7269\/\u5718\u9ad4\u767c\u60f3\u7684\u5ba3\u50b3\u6a19\u8a9e<\/span>\uff0c<\/span>\u6216\u662f\u865b\u69cb\u7684\u53f0\u8a5e\u3002\u53e6\u5916\uff0c\u5f8c\u8005\u4e0d\u662f\u5f15\u7528\u7279\u5b9a\u4eba\u7269\u7684\u53f0\u8a5e\uff0c\u800c\u662f\u6307\u8c61\u5fb5\u6574\u500b\u6545\u4e8b\u7684\u6a19\u8a9e\uff0c\u7a31\u70ba\u54c1\u724c\u7406\u5ff5\uff08\u82f1\u8a9e\uff1aTagline\uff09\u3002 \u300d<\/span><\/p>\n

\u6211\u5011\u53ef\u4ee5\u7528\u4ee5\u4e0b\u55ae\u5b57\u4f86\u8868\u9054\u300c\u53e3\u865f\u300d<\/span><\/p>\n

\u300cAdvertising slogan\u300d<\/b>
\n\u300cCatchphrase\u300d<\/b>
\n\u300cTagline\u300d<\/b><\/h5>\n

\u5982\u679c\u662f\u77e5\u540d\u4f01\u696d\u7684\u53e3\u865f\uff0c<\/span><\/p>\n

Advertising slogan\uff08\u4f01\u696d\u53e3\u865f\uff09<\/b><\/span><\/h5>\n

\u540d\u4eba\u548c\u5049\u4eba\u7684\u53e3\u865f\u662f<\/span><\/p>\n

Catchphrase\uff08\u540d\u8a00\uff09<\/b><\/span><\/h5>\n

\u7dad\u57fa\u767e\u79d1\u4e0a\u7684\u89e3\u8aaa\u6709\u9ede\u56f0\u96e3\u5c0d\u5427\uff01\u986f\u7136\u5730\uff0c\u9019\u4e09\u8005\u4e4b\u9593\u6c92\u6709\u56b4\u683c\u7684\u5340\u5225\uff0c\u4f46\u662f\u8a18\u4f4f\u6bcf\u500b\u82f1\u8a9e\u6a19\u8a9e\u5c0d\u6211\u5011\u9084\u662f\u6709\u597d\u8655\u3002<\/span><\/p>\n

 <\/p>\n

\u77e5\u540d\u4f01\u696d\u7684\u53e3\u865f<\/strong><\/h2>\n

 <\/p>\n

\u82e5\u60f3\u5f9e\u82f1\u6587\u53e3\u865f\u5b78\u82f1\u6587\uff0c\u6211\u5011\u5148\u770b\u770b\u81ea\u5df1\u7d93\u5e38\u4f7f\u7528\u7684\u7522\u54c1\u548c\u5b83\u5011\u7684\u53e3\u865f\u5427\uff01<\/span><\/p>\n

\u5c24\u5176\u5916\u570b\u516c\u53f8\u7684\u53e3\u865f\u5f80\u5f80\u7c21\u55ae\uff0c\u8cc7\u8a0a\u537b\u5f88\u8c50\u5bcc\uff0c\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u3002\u9019\u662f\u4e00\u500b\u80fd\u5f9e\u4e2d\u5b78\u5230\u540d\u8a00\u4f73\u53e5\u7684\u597d\u6a5f\u6703\u3002<\/span><\/p>\n

\u4ee5\u4e0b\u662f\u82f1\u6587\u53e3\u865f\u7684\u5217\u8868\u3002\u60a8\u6700\u559c\u6b61\u54ea\u4e00\u53e5\u5462\uff1f<\/span><\/p>\n

 <\/p>\n

Apple<\/b><\/h3>\n

 <\/p>\n

\u300cThink different.\u300d<\/b><\/h5>\n

\u7b2c\u4e00\u500b\u77ed\u8a9e\u662f 1997 \u5e74\u7684\u860b\u679c\u96fb\u8166\u53e3\u865f\u3002\u9019\u53e5\u53e3\u865f\u7684\u76f4\u8b6f\u81f3\u4eca\u4ecd\u8b93\u4eba\u8033\u76ee\u4e00\u65b0\uff0c\u90a3\u5c31\u662f\uff1a<\/span><\/p>\n

\u300c\u4e0d\u540c\u51e1\u60f3\u300d<\/strong><\/p>\n

\u4e0d\u904e\uff0c\u9019\u5305\u542b\u4e00\u500b\u5f37\u70c8\u7684\u8a0a\u606f\u3002<\/span><\/p>\n

\u666e\u904d\u8a8d\u70ba\u860b\u679c\u7684\u610f\u5716\u662f<\/span><\/p>\n

\u300c\u6539\u8b8a\u770b\u5f85\u4e8b\u7269\u7684\u65b9\u5f0f\u300d<\/strong><\/p>\n

\u300c\u64fa\u812b\u56fa\u6709\u89c0\u5ff5\uff0c\u6539\u8b8a\u601d\u7dad\u65b9\u5f0f\u300d<\/strong><\/p>\n

\u5b83\u7684\u5ee3\u544a\u5f71\u7247\u4ecb\u7d39\u4e86\u88ab\u7a31\u70ba\u760b\u72c2\u5049\u4eba\u7684\u611b\u56e0\u65af\u5766\u3001\u7518\u5730\u7b49\u4eba\u662f\u5982\u4f55\u6539\u8b8a\u4e16\u754c\uff0c\u4e26\u50b3\u9054\u860b\u679c\u4e5f\u5c07\u4ee5\u540c\u6a23\u7684\u65b9\u5f0f\u6539\u8b8a\u4e16\u754c\u7684\u5f37\u70c8\u8a0a\u606f\u3002<\/span><\/p>\n

 <\/p>\n

Google<\/b><\/h3>\n

 <\/p>\n

\u300cDon’t be evil\u300d<\/b><\/h5>\n

evil=<\/span>\u58de\u7684\uff0c\u90aa\u60e1\u7684<\/span><\/p>\n

\u300c\u4e0d\u4f5c\u60e1\u300d<\/strong><\/p>\n

\u9019\u5c31\u662f\u8457\u540d\u7684 Google \u884c\u70ba\u6e96\u5247\u3002<\/span><\/p>\n

Google \u662f\u4e16\u754c\u4e0a\u6700\u6709\u5f71\u97ff\u529b\u7684\u516c\u53f8\u4e4b\u4e00\u3002\u4e00\u822c\u8a8d\u70ba\u6709\u793e\u6703\u8cac\u4efb\u611f\u7684\u516c\u53f8\u61c9\u8a72\u907f\u514d\u4e0d\u826f\u884c\u70ba\u3002\u4f5c\u70ba\u4e00\u500b\u6709\u8da3\u7684\u82f1\u6587\u53e3\u865f\uff0c\u5f88\u5bb9\u6613\u8b93\u4eba\u8a18\u4f4f\u3002\u9019\u4e5f\u662f\u4e00\u500b\u9069\u5408\u8ddf\u559c\u6b61Google\u7684\u5916\u570b\u670b\u53cb\u8ac7\u8ad6\u7684\u597d\u8a71\u984c\u3002<\/span><\/p>\n

 <\/p>\n

Mastercard<\/b><\/h3>\n

 <\/p>\n

\u300cThere are some things money can\u2019t buy. For everything else, there\u2019s\u3000MasterCard.\u300d<\/b><\/h5>\n

everything else\uff1d\u9664\u6b64\u4e4b\u5916\u7684<\/span><\/p>\n

\u300c\u842c\u4e8b\u7686\u53ef\u9054\uff0c\u552f\u6709\u60c5\u7121\u50f9\u300d<\/strong><\/p>\n

\u9019\u662f\u7f8e\u570b\u4fe1\u7528\u5361\u516c\u53f8\u842c\u4e8b\u9054\u5361\u7684\u53e3\u865f\u3002\u9019\u5728\u53f0\u7063\u4e5f\u975e\u5e38\u6709\u540d\u3002\u60a8\u53ef\u4ee5\u641c\u5c0b\u770b\u770b\u81ea\u5df1\u7684\u4fe1\u7528\u5361\uff0c\u6216\u91d1\u878d\u5361\u54c1\u724c\u7684\u53e3\u865f\u3002<\/span><\/p>\n

 <\/p>\n

L’Or\u00e9al<\/b><\/h3>\n

 <\/p>\n

\u300cBecause You’re Worth It\u300d<\/b><\/h5>\n

worth=\u503c\u5f97<\/span><\/p>\n

\u300c\u56e0\u70ba\u4f60\u503c\u5f97\u300d<\/strong><\/p>\n

\u9019\u662f\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u6cd5\u570b\u5316\u599d\u54c1\u516c\u53f8\uff0c\u5df4\u9ece\u840a\u96c5\u7684\u53e3\u865f\u3002\u9019\u662f\u5c08\u70ba\u60f3\u8981\u900f\u904e\u8b77\u819a\u548c\u5f69\u599d\u8b8a\u7f8e\u7684\u5973\u6027\u91cf\u8eab\u5b9a\u5236\u7684\u54c1\u724c\u3002<\/span><\/p>\n

\u6211\u5011\u53ef\u4ee5\u9019\u6a23\u89e3\u91cb\uff1a\u503c\u5f97\uff1d\u6709\u9b45\u529b\u3002<\/span><\/p>\n

 <\/p>\n

BMW<\/b><\/h3>\n

 <\/p>\n

\u300cThe Ultimate Driving Machine\u300d<\/b><\/h5>\n

ultimate=\u6975\u9650\u7684\uff0c\u6700\u5f8c\u7684<\/span><\/p>\n

\u300c\u7d42\u6975\u5ea7\u99d5\u300d<\/strong><\/p>\n

\u9019\u662fBMW\u5728 70 \u5e74\u4ee3\u767c\u5e03\u7684\u53e3\u865f\u3002\u9019\u53e5\u77ed\u8a9e\u80af\u5b9a\u8b93\u7c89\u7d72\u8208\u596e\u4e0d\u5df2\u5c0d\u5427\uff01<\/span><\/p>\n

 <\/p>\n

McDonald\u2019s<\/b><\/h3>\n

 <\/p>\n

\u300cI\u2019m lovin’ it\u300d<\/b><\/h5>\n

\u300c \u9ea5\u7576\u52de\u90fd\u662f\u70ba\u4f60\u00a0 \u00a0 \u300d<\/strong><\/p>\n

\u9019\u662f\u9ea5\u7576\u52de2003\u5e74\u767c\u5e03\u7684\u77e5\u540d\u53e3\u865f\u3002 \u300cLovin’\u300d\u8207\u300cloveing\u300d\u76f8\u540c<\/strong>\uff0c\u56e0\u6b64\u4f7f\u7528\u73fe\u5728\u9032\u884c\u5f0f\u3002<\/span><\/p>\n

\u5f9e\u6587\u6cd5\u4e0a\u4f86\u8aaa\uff0c\u300clove\u300d\u9019\u500b\u5b57\u901a\u5e38\u4e0d\u7528\u65bc\u73fe\u5728\u9032\u884c\u5f0f<\/span>\uff08I am loving…\uff09<\/b>\u3002<\/span><\/p>\n

\u4e0d\u904e\uff0c\u516c\u53f8\u7684\u53e3\u865f\u4e0d\u4e00\u5b9a\u6703\u9075\u5faa\u6b63\u5f0f\u7684\u8a9e\u6cd5\uff0c\u800c\u662f\u6839\u64da\u53d7\u773e\u76ee\u6a19\u800c\u8b8a\u5316\u3002<\/span><\/p>\n

\u5728\u9019\u7a2e\u60c5\u6cc1\uff0c\u9019\u53e5\u8a71\u88ab\u8a8d\u70ba\u662f\u91dd\u5c0d\u5e74\u8f15\u4eba\u800c\u767c\u60f3\uff0c\u6709\u9ede\u50cf\u4fda\u8a9e\uff0c\u975e\u5e38\u6709\u8da3\u3002\u5982\u679c\u6211\u5011\u5c0d\u6b64\u7522\u751f\u5171\u9cf4\uff0c\u9019\u662f\u500b\u5b78\u82f1\u6587\u7684\u597d\u6a5f\u6703\uff01<\/span><\/p>\n

\u6240\u4ee5\u5728\u9019\u88e1\uff0c\u8207\u5176\u8aaa<\/span>love<\/b>\u662f<\/span>\u300c\u611b\u300d<\/b>\uff0c\u4e0d\u5982\u8aaa\u662f\u300c\u6700\u611b\u7684\u3001\u6700\u559c\u6b61\u300d<\/strong>\u9019\u7a2e\u5fae\u5999\u5dee\u7570\u3002<\/span><\/p>\n

 <\/p>\n

Disneyland Resort<\/b><\/h3>\n

 <\/p>\n

\u300cThe Happiest Place on Earth\u300d<\/b><\/h5>\n

The happiest<\/span>=happy\u7684\u6700\u9ad8\u7d1a<\/span><\/p>\n

\u300c\u5730\u7403\u4e0a\u6700\u5feb\u6a02\u7684\u5730\u65b9\u300d<\/strong><\/p>\n

\u9019\u662f 1995 \u5e74\uff0c\u5728\u52a0\u5dde\u958b\u696d\u7684\u7b2c\u4e00\u5ea7\u8fea\u58eb\u5c3c\u6a02\u5712\u7684\u53e3\u865f\u3002\u5728\u7c89\u7d72\u7fa4\u4e2d\u662f\u975e\u5e38\u6709\u540d\u7684\u4e00\u53e5\u8a71\u3002<\/span><\/p>\n

\u9806\u5e36\u4e00\u63d0\uff0c\u6211\u5011\u53ef\u4ee5\u7528\u300c<\/span>Magic kingdom<\/b>\u300d\u8868\u9054\u300c\u5922\u60f3\u4e4b\u5730\u300d<\/strong>\u3002<\/span><\/p>\n

\u7528\u300c<\/span>The land of dream<\/b>\u300d\u7576\u7136\u4e5f\u53ef\u4ee5\uff0c\u4f46\u662f\u5922\u60f3\u7684\u610f\u7fa9\u5982\u679c\u8ddf\u76ee\u6a19\u76f8\u6bd4\uff0c\u6709\u66f4\u5f37\u70c8\u7684\u5e7b\u60f3\u5143\u7d20\uff0c\u4e5f\u53ef\u4ee5\u7528\u300c<\/span>Magic<\/b>\u300d\u4f86\u8868\u9054\u3002<\/span><\/p>\n

 <\/p>\n

M&M<\/b><\/h3>\n

 <\/p>\n

\u300cMelts in Your Mouth, Not in Your Hands\u300d<\/b><\/h5>\n

melt<\/span> = \u7194\u5316\uff08\u52a0\u71b1\uff09<\/span><\/p>\n

\u300c\u53ea\u878d\u4f60\u53e3\uff0c\u4e0d\u6eb6\u4f60\u624b\u300d<\/strong><\/p>\n

M&M \u4ee5\u8272\u5f69\u7e7d\u7d1b\u7684\u5de7\u514b\u529b\u800c\u805e\u540d\u3002\u773e\u6240\u5468\u77e5\u5b83\u5011\u7684\u5de7\u514b\u529b\u8986\u84cb\u8457\u4e00\u5c64\u5857\u5c64\uff0c\u56e0\u6b64\u6a19\u8a9e\u50b3\u9054\u51fa\u53ef\u4ee5\u5728\u4e0d\u5f04\u9ad2\u96d9\u624b\u7684\u60c5\u6cc1\u5403\u5de7\u514b\u529b\u3002<\/span><\/p>\n

 <\/p>\n

Expedia<\/b><\/h3>\n

 <\/p>\n

\u300cWhere You Book Matters\u300d<\/b><\/h5>\n

book=\u9810\u8a02\uff08\u623f\u9593\u3001\u5ea7\u4f4d\u7b49\uff09<\/span><\/p>\n

matter(s)<\/span>=\u4e8b\u60c5\u3001\u60c5\u6cc1<\/span><\/p>\n

\u300c\u9810\u5b9a\u5730\u5f88\u91cd\u8981\u300d<\/strong><\/p>\n

\u9019\u662f\u5168\u7403\u6578\u4e00\u6578\u4e8c\u7684\u7dda\u4e0a\u65c5\u884c\u793e\u4e4b\u4e00\u3002\u559c\u6b61\u51fa\u570b\u65c5\u904a\u7684\u670b\u53cb\uff0c\u53ef\u80fd\u5df2\u7d93\u4f7f\u7528\u904e\u4e86\u3002<\/span><\/p>\n

\u76f4\u8b6f\u70ba\u300c\u4f60\u9810\u8a02\u7684\u5834\u6240\u300d<\/strong><\/span><\/p>\n

\u597d\u4e0d\u5bb9\u6613\u7684\u65c5\u884c\u5982\u679c\u5728\u9810\u8a02\u51fa\u73fe\u554f\u984c\uff0c\u53ef\u80fd\u6703\u6bc0\u4e86\u4e00\u5207\u3002\u666e\u904d\u8a8d\u70ba Expedia \u6b63\u5728\u50b3\u9054\u9019\u6a23\u7684\u8a0a\u606f\uff1a\u9867\u5ba2\u7684\u9810\u8a02\u9ad4\u9a57\u975e\u5e38\u91cd\u8981\uff0c\u7121\u8ad6\u5728\u54ea\u88e1\u9810\u8a02\uff0c\u611f\u53d7\u90fd\u4e0d\u540c\u3002<\/span><\/p>\n

 <\/p>\n

\u5049\u4eba\u7684\u52f5\u5fd7\u540d\u8a00<\/strong><\/h2>\n

 <\/p>\n

\u76ee\u524d\u70ba\u6b62\uff0c\u6211\u5011\u5df2\u7d93\u5217\u51fa\u4e86\u4f01\u696d\u7684\u7bc4\u4f8b\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u89f8\u52d5\u4eba\u5fc3\u7684\u5049\u4eba\u7684\u540d\u8a00\u3002\u9019\u4e5f\u662f\u7531\u7c21\u55ae\u6613\u61c2\u7684\u82f1\u8a9e\u7d44\u6210\u7684\uff0c\u8b93\u6211\u5011\u4f86\u4e00\u4e00\u7406\u89e3\u6bcf\u53e5\u540d\u8a00\u5427\uff01<\/span><\/p>\n

 <\/p>\n

\u8056\u96c4\u7518\u5730<\/strong><\/h3>\n

 <\/p>\n

\u300cLive as if you were to die tomorrow. Learn as if you were to live forever.\u300d<\/b><\/h5>\n

forever<\/span>=\u6c38\u9060<\/span><\/p>\n

as if<\/span>=\u5c31\u50cf\u662f\uff5e<\/span><\/p>\n

\u300c\u5982\u540c\u4f60\u660e\u5929\u5c31\u8981\u6b7b\u4e86\u4e00\u6a23\u5730\u751f\u6d3b\uff0c\u5982\u540c\u4f60\u6703\u6d3b\u5230\u6c38\u9060\u5730\u5b78\u7fd2\u3002\u300d<\/strong><\/p>\n

\u8acb\u6ce8\u610f\uff0c\u4f34\u96a8\u5047\u8a2d\u8a9e\u6c23\uff08\u7d30\u5fae\u5dee\u5225\u5728\u65bc\u5b83\u5be6\u969b\u4e0a\u4e26\u975e\u5982\u6b64..\uff09\u7684<\/span>as if \u7684\u52d5\u8a5e<\/span>\u662f\u904e\u53bb\u5f0f\u3002<\/span><\/p>\n

 <\/p>\n

\u53f2\u8482\u592b\u2027\u8cc8\u4f2f\u65af<\/strong><\/h3>\n

 <\/p>\n

\u300cYour time is limited, so don\u2019t waste it living someone else\u2019s life.\u300d<\/b><\/h5>\n

limit<\/span>=\u6975\u9650\/\u9650\u5236<\/span><\/p>\n

waste<\/span>=\u5ee2\u7269<\/span><\/p>\n

someone else<\/span>=\u5225\u4eba<\/span><\/p>\n

\u300c\u4f60\u7684\u4eba\u751f\u6709\u9650\uff0c\u5225\u6d6a\u8cbb\u6642\u9593\u70ba\u4ed6\u4eba\u800c\u6d3b\u3002\u300d<\/strong><\/p>\n

\u9019\u662f\u860b\u679c\u5275\u8fa6\u4eba\u8cc8\u4f2f\u65af\u7684\u773e\u591a\u540d\u8a00\u4e4b\u4e00\u3002\u7576\u6211\u5011\u7684\u751f\u6d3b\u65b9\u5f0f\u53d7\u5230\u5225\u4eba\u7684\u6279\u8a55\u6642\uff0c\u8acb\u8a18\u4f4f\u9019\u53e5\u540d\u8a00\uff01<\/span><\/p>\n

 <\/p>\n

\u9ea5\u53ef\u55ac\u4e39<\/strong><\/h3>\n

 <\/p>\n

\u300cEverybody has talent, but ability takes hard work.\u300d<\/b><\/h5>\n

talent<\/span>=\u5929\u8ce6\uff08\u6709\u5929\u8ce6\u7684\u4eba\uff09\u3001\u6280\u80fd<\/span><\/p>\n

ability<\/span>=\u80fd\u529b\u3001\u6280\u80fd<\/span><\/p>\n

\u300c\u6bcf\u500b\u4eba\u90fd\u6709\u5929\u8ce6\uff0c\u4f46\u7372\u5f97\u80fd\u529b\u9700\u8981\u4ed8\u51fa\u52aa\u529b\u3002\u300d<\/strong><\/p>\n

talent\u548cability<\/span>\u662f\u540c\u7fa9\u8a5e\uff0c\u4f46<\/span>talent<\/span>\u662f\u6307\u6f5b\u5728\u7684\u5929\u8ce6\u6216\u80fd\u529b\u3002\u628a<\/span>ability<\/span>\u7406\u89e3\u70ba\u5be6\u969b\u80fd\u529b\u6703\u6bd4\u8f03\u5408\u9069\u3002<\/span><\/p>\n

 <\/p>\n

\u83ef\u7279\u8fea\u58eb\u5c3c<\/strong><\/h3>\n

 <\/p>\n

\u300cDisneyland will never be completed. It will continue to grow as long as there is imagination left in the world.\u300d<\/b>\u00a0<\/span><\/h5>\n

complete=<\/span>\u5b8c\u7f8e\/\u5b8c\u6210<\/span><\/p>\n

as long as\u301c=<\/span>\u53ea\u8981\uff5e<\/span><\/p>\n

imagination\uff1d<\/span>\u60f3\u50cf\/\u60f3\u50cf\u529b<\/span><\/p>\n

\u300c\u53ea\u8981\u60f3\u50cf\u529b\u9084\u5b58\u5728\u65bc\u9019\u500b\u4e16\u754c\uff0c\u8fea\u58eb\u5c3c\u6a02\u5712\u5c31\u6c38\u9060\u4e0d\u6703\u5b8c\u5de5\u3002\u300d<\/strong><\/p>\n

\u6b63\u5982\u83ef\u7279\u8fea\u58eb\u5c3c\u6240\u8aaa\uff0c\u8fea\u58eb\u5c3c\u6a02\u5712\u4e0d\u65b7\u5730\u5275\u9020\u51fa\u65b0\u4e8b\u7269\u3002 \u300c<\/span>never<\/span>\u300d\u9019\u500b\u8868\u9054\uff0c\u8b93\u6211\u5011\u611f\u53d7\u5230\u300c\u53ea\u8981\u6709\u60f3\u50cf\u529b\uff0c\u5c31\u6c38\u9060\u7121\u6cd5\u5b8c\u6210\u300d\u9019\u500b\u5f37\u70c8\u7684\u8a0a\u606f\u3002<\/span><\/p>\n

 <\/p>\n

\u7406\u67e5\u5e03\u862d\u68ee<\/strong><\/h3>\n

 <\/p>\n

\u300cA business has to be involving, it has to be fun, and it has to exercise your creative instincts.\u300d<\/b><\/h5>\n

involve<\/span>=\u6d89\u53ca\/\u53c3\u8207\/\u71b1\u8877\u65bc<\/span><\/p>\n

instinct<\/span>=\u672c\u80fd\/\u76f4\u89ba<\/span><\/p>\n

exercise<\/span>=\u7df4\u7fd2\/\u8a13\u7df4\/\u904b\u52d5\/\u935b\u934a<\/span><\/p>\n

\u300c\u4e00\u9580\u751f\u610f\u8981\u8b93\u4eba\u89ba\u5f97\u6a02\u5728\u5176\u4e2d\uff0c\u8981\u6709\u8da3\u5473\uff0c\u8981\u904b\u7528\u4f60\u7684\u5275\u610f\u672c\u80fd\u3002\u300d<\/strong><\/p>\n

\u7dad\u73cd\u96c6\u5718\u6700\u521d\u662f\u4e00\u5bb6\u5531\u7247\u5e97\uff0c\u64da\u8aaa\u64c1\u6709\u7d04 40 \u5bb6\u4ee5\u822a\u7a7a\u516c\u53f8\u70ba\u9996\u7684\u9644\u5c6c\u516c\u53f8\u3002\u4ed6\u5011\u57282021\u5e74\u6210\u529f\u5b8c\u6210\u4e86\u592a\u7a7a\u65c5\u884c\uff0c\u5275\u9020\u529b\u5c31\u662f\u9019\u9ebc\u4e00\u56de\u4e8b….<\/span><\/p>\n

\u666e\u904d\u8a8d\u70ba\uff0c\u9019\u53e5\u540d\u8a00\u5305\u542b\u4e86\u9019\u6a23\u4e00\u500b\u8a0a\u606f\uff0c\u5982\u679c\u5766\u7387\u9075\u5f9e\u81ea\u5df1\u7684<\/span>\u5275\u4f5c\u76f4\u89ba<\/span>\uff08your creative instincts\uff09\uff0c<\/span>\u5c31\u80fd\u4eab\u53d7\u6a02\u8da3\u3002<\/span><\/p>\n

 <\/p>\n

\u82f1\u6587\u53e3\u865f\u7684\u7e3d\u7d50<\/strong><\/h2>\n

 <\/p>\n

\u8b80\u5230\u9019\u88e1\uff0c\u6709\u54ea\u53e5\u8a71\u8b93\u60a8\u5370\u8c61\u6df1\u523b\u5462\uff1f<\/span><\/p>\n

\u9019\u4e9b\u53e3\u865f<\/span><\/strong>\u76f4\u8b6f\u4e0a\u5f88\u7c21\u55ae\uff0c\u4f46\u662f\u7576\u6211\u5011\u6df1\u5165\u7814\u7a76\u5b83\u5011\u7684\u80cc\u666f\u548c\u610f\u5716\u6642\uff0c\u5c31\u80fd\u7406\u89e3\u66f4\u6df1\u5c64\u7684\u542b\u7fa9\u3002<\/span><\/p>\n

\u8207\u5176\u55ae\u7d14\u5730\u8a18\u4f4f\u55ae\u5b57\u610f\u601d\uff0c\u5617\u8a66\u7406\u89e3\u5b83\u5011\u7684\u7d30\u5fae\u5dee\u5225\u548c\u611f\u53d7\u6703\u66f4\u6709\u8da3\uff01\u8acb\u52d9\u5fc5\u8a66\u770b\u770b\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u5b78\u82f1\u6587\u7684\u65b9\u6cd5\u6709\u5f88\u591a\u3002 \u6211\u5011\u53ef\u4ee5\u900f\u904e\u7dda\u4e0a\u82f1\u6587\u6703\u8a71\u8ab2\u3001\u5ee3\u64ad\u3001\u53c3\u8003\u66f8\uff0c\u751a\u81f3\u96fb\u5f71\u7b49\u7b49\u5404\u7a2e\u65b9\u5f0f\u5b78\u7fd2\u82f1\u6587\uff0c\u4f46\u9084\u6709\u66f4\u6709\u8da3\u3001\u66f4\u7c21\u55ae\u7684\u5b78\u7fd2\u65b9\u6cd5\u3002 \u5c31\u662f\u5b78\u7fd2\u82f1\u6587\u7684\u53e3\u865f\u3002 \u53e3\u865f\u53ef\u4ee5\u662f\u516c\u53f8\u7684\u5ee3\u544a\u3001\u6a19\u8a9e\u6216\u54c1\u724c\u8a0a\u606f \u5982\u679c\u662f\u77e5\u540d\u4f01\u696d\uff0c\u6216\u662f\u559c\u6b61\u7684\u516c\u53f8\u53e3\u865f\uff0c\u6211\u5011\u53ef\u80fd\u6703\u7acb\u5373\u60f3\u5230\u5b83\u3002 \u53e6\u5916\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u5b78\u7fd2\u5049\u4eba\u7684\u540d\u8a00\u3002 \u5728\u9019\u7bc7\u6587\u7ae0\uff0c\u6211\u5011\u8981\u4ecb\u7d39\u9019\u4e9b\u77e5\u540d\u4f01\u696d\u7684\u53e3\u865f\u548c\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u55ae\u5b57\u3002   \u53e3\u865f\u7528\u82f1\u6587\u600e\u9ebc\u8aaa\uff1f   \u9996\u5148\uff0c\u300c\u53e3\u865f\u300d\u7528\u82f1\u6587\u600e\u9ebc\u8868\u9054\uff1f \u7dad\u57fa\u767e\u79d1\u662f\u9019\u6a23\u5beb\u7684\uff1a \u6240\u8b02\u53e3\u865f(\u82f1: Catchphrase) \uff0c \u4e3b\u8981\u662f\u91dd\u5c0d\u6d88\u8cbb\u8005\u7684\u7522\u54c1\u5ba3\u50b3\u77ed\u8a9e\uff0c\u901a\u5e38\u6307\u7684\u662f\u7279\u5b9a\u4eba\u7269\/\u5718\u9ad4\u767c\u60f3\u7684\u5ba3\u50b3\u6a19\u8a9e\uff0c\u6216\u662f\u865b\u69cb\u7684\u53f0\u8a5e\u3002\u53e6\u5916\uff0c\u5f8c\u8005\u4e0d\u662f\u5f15\u7528\u7279\u5b9a\u4eba\u7269\u7684\u53f0\u8a5e\uff0c\u800c\u662f\u6307\u8c61\u5fb5\u6574\u500b\u6545\u4e8b\u7684\u6a19\u8a9e\uff0c\u7a31\u70ba\u54c1\u724c\u7406\u5ff5\uff08\u82f1\u8a9e\uff1aTagline\uff09\u3002 \u300d \u6211\u5011\u53ef\u4ee5\u7528\u4ee5\u4e0b\u55ae\u5b57\u4f86\u8868\u9054\u300c\u53e3\u865f\u300d \u300cAdvertising slogan\u300d \u300cCatchphrase\u300d \u300cTagline\u300d \u5982\u679c\u662f\u77e5\u540d\u4f01\u696d\u7684\u53e3\u865f\uff0c Advertising slogan\uff08\u4f01\u696d\u53e3\u865f\uff09 \u540d\u4eba\u548c\u5049\u4eba\u7684\u53e3\u865f\u662f Catchphrase\uff08\u540d\u8a00\uff09 \u7dad\u57fa\u767e\u79d1\u4e0a\u7684\u89e3\u8aaa\u6709\u9ede\u56f0\u96e3\u5c0d\u5427\uff01\u986f\u7136\u5730\uff0c\u9019\u4e09\u8005\u4e4b\u9593\u6c92\u6709\u56b4\u683c\u7684\u5340\u5225\uff0c\u4f46\u662f\u8a18\u4f4f\u6bcf\u500b\u82f1\u8a9e\u6a19\u8a9e\u5c0d\u6211\u5011\u9084\u662f\u6709\u597d\u8655\u3002   \u77e5\u540d\u4f01\u696d\u7684\u53e3\u865f   \u82e5\u60f3\u5f9e\u82f1\u6587\u53e3\u865f\u5b78\u82f1\u6587\uff0c\u6211\u5011\u5148\u770b\u770b\u81ea\u5df1\u7d93\u5e38\u4f7f\u7528\u7684\u7522\u54c1\u548c\u5b83\u5011\u7684\u53e3\u865f\u5427\uff01 \u5c24\u5176\u5916\u570b\u516c\u53f8\u7684\u53e3\u865f\u5f80\u5f80\u7c21\u55ae\uff0c\u8cc7\u8a0a\u537b\u5f88\u8c50\u5bcc\uff0c\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u3002\u9019\u662f\u4e00\u500b\u80fd\u5f9e\u4e2d\u5b78\u5230\u540d\u8a00\u4f73\u53e5\u7684\u597d\u6a5f\u6703\u3002 \u4ee5\u4e0b\u662f\u82f1\u6587\u53e3\u865f\u7684\u5217\u8868\u3002\u60a8\u6700\u559c\u6b61\u54ea\u4e00\u53e5\u5462\uff1f   Apple   \u300cThink different.\u300d \u7b2c\u4e00\u500b\u77ed\u8a9e\u662f 1997 \u5e74\u7684\u860b\u679c\u96fb\u8166\u53e3\u865f\u3002\u9019\u53e5\u53e3\u865f\u7684\u76f4\u8b6f\u81f3\u4eca\u4ecd\u8b93\u4eba\u8033\u76ee\u4e00\u65b0\uff0c\u90a3\u5c31\u662f\uff1a \u300c\u4e0d\u540c\u51e1\u60f3\u300d \u4e0d\u904e\uff0c\u9019\u5305\u542b\u4e00\u500b\u5f37\u70c8\u7684\u8a0a\u606f\u3002 \u666e\u904d\u8a8d\u70ba\u860b\u679c\u7684\u610f\u5716\u662f \u300c\u6539\u8b8a\u770b\u5f85\u4e8b\u7269\u7684\u65b9\u5f0f\u300d \u300c\u64fa\u812b\u56fa\u6709\u89c0\u5ff5\uff0c\u6539\u8b8a\u601d\u7dad\u65b9\u5f0f\u300d \u5b83\u7684\u5ee3\u544a\u5f71\u7247\u4ecb\u7d39\u4e86\u88ab\u7a31\u70ba\u760b\u72c2\u5049\u4eba\u7684\u611b\u56e0\u65af\u5766\u3001\u7518\u5730\u7b49\u4eba\u662f\u5982\u4f55\u6539\u8b8a\u4e16\u754c\uff0c\u4e26\u50b3\u9054\u860b\u679c\u4e5f\u5c07\u4ee5\u540c\u6a23\u7684\u65b9\u5f0f\u6539\u8b8a\u4e16\u754c\u7684\u5f37\u70c8\u8a0a\u606f\u3002   Google   \u300cDon’t be evil\u300d evil=\u58de\u7684\uff0c\u90aa\u60e1\u7684 \u300c\u4e0d\u4f5c\u60e1\u300d \u9019\u5c31\u662f\u8457\u540d\u7684 Google \u884c\u70ba\u6e96\u5247\u3002 Google \u662f\u4e16\u754c\u4e0a\u6700\u6709\u5f71\u97ff\u529b\u7684\u516c\u53f8\u4e4b\u4e00\u3002\u4e00\u822c\u8a8d\u70ba\u6709\u793e\u6703\u8cac\u4efb\u611f\u7684\u516c\u53f8\u61c9\u8a72\u907f\u514d\u4e0d\u826f\u884c\u70ba\u3002\u4f5c\u70ba\u4e00\u500b\u6709\u8da3\u7684\u82f1\u6587\u53e3\u865f\uff0c\u5f88\u5bb9\u6613\u8b93\u4eba\u8a18\u4f4f\u3002\u9019\u4e5f\u662f\u4e00\u500b\u9069\u5408\u8ddf\u559c\u6b61Google\u7684\u5916\u570b\u670b\u53cb\u8ac7\u8ad6\u7684\u597d\u8a71\u984c\u3002   Mastercard   \u300cThere are some things money can\u2019t buy. For everything else, there\u2019s\u3000MasterCard.\u300d everything else\uff1d\u9664\u6b64\u4e4b\u5916\u7684 \u300c\u842c\u4e8b\u7686\u53ef\u9054\uff0c\u552f\u6709\u60c5\u7121\u50f9\u300d \u9019\u662f\u7f8e\u570b\u4fe1\u7528\u5361\u516c\u53f8\u842c\u4e8b\u9054\u5361\u7684\u53e3\u865f\u3002\u9019\u5728\u53f0\u7063\u4e5f\u975e\u5e38\u6709\u540d\u3002\u60a8\u53ef\u4ee5\u641c\u5c0b\u770b\u770b\u81ea\u5df1\u7684\u4fe1\u7528\u5361\uff0c\u6216\u91d1\u878d\u5361\u54c1\u724c\u7684\u53e3\u865f\u3002   L’Or\u00e9al   \u300cBecause You’re Worth It\u300d worth=\u503c\u5f97 \u300c\u56e0\u70ba\u4f60\u503c\u5f97\u300d \u9019\u662f\u4f86\u81ea\u5168\u7403\u6700\u5927\u7684\u6cd5\u570b\u5316\u599d\u54c1\u516c\u53f8\uff0c\u5df4\u9ece\u840a\u96c5\u7684\u53e3\u865f\u3002\u9019\u662f\u5c08\u70ba\u60f3\u8981\u900f\u904e\u8b77\u819a\u548c\u5f69\u599d\u8b8a\u7f8e\u7684\u5973\u6027\u91cf\u8eab\u5b9a\u5236\u7684\u54c1\u724c\u3002 \u6211\u5011\u53ef\u4ee5\u9019\u6a23\u89e3\u91cb\uff1a\u503c\u5f97\uff1d\u6709\u9b45\u529b\u3002   BMW   \u300cThe Ultimate Driving Machine\u300d ultimate=\u6975\u9650\u7684\uff0c\u6700\u5f8c\u7684 \u300c\u7d42\u6975\u5ea7\u99d5\u300d \u9019\u662fBMW\u5728 70 \u5e74\u4ee3\u767c\u5e03\u7684\u53e3\u865f\u3002\u9019\u53e5\u77ed\u8a9e\u80af\u5b9a\u8b93\u7c89\u7d72\u8208\u596e\u4e0d\u5df2\u5c0d\u5427\uff01   McDonald\u2019s   \u300cI\u2019m lovin’ it\u300d \u300c \u9ea5\u7576\u52de\u90fd\u662f\u70ba\u4f60\u00a0 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":8188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[38,49],"tags":[],"class_list":["post-7441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practice","category-hint"],"aioseo_notices":[],"views":4907,"_links":{"self":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts\/7441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/comments?post=7441"}],"version-history":[{"count":2,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts\/7441\/revisions"}],"predecessor-version":[{"id":8189,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts\/7441\/revisions\/8189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/media\/8188"}],"wp:attachment":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/media?parent=7441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/categories?post=7441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/tags?post=7441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}