{"id":31699,"date":"2026-08-11T09:00:15","date_gmt":"2026-08-11T01:00:15","guid":{"rendered":"https:\/\/nativecamp.net\/zh-tw\/blog\/?p=31699"},"modified":"2026-08-10T12:56:44","modified_gmt":"2026-08-10T04:56:44","slug":"%e5%be%9e%e5%93%81%e7%89%8c%e6%a8%99%e8%aa%9e%e5%88%b0%e9%9b%bb%e5%bd%b1%e9%87%91%e5%8f%a5%ef%bc%9a%e5%be%9e%e7%b6%93%e5%85%b8%e5%8f%b0%e8%a9%9e%e5%ad%b8%e5%af%a6%e7%94%a8%e8%8b%b1%e6%96%87%e8%88%87","status":"publish","type":"post","link":"https:\/\/nativecamp.net\/zh-tw\/blog\/31699\/","title":{"rendered":"\u5f9e\u54c1\u724c\u6a19\u8a9e\u5230\u96fb\u5f71\u91d1\u53e5\uff1a\u5f9e\u7d93\u5178\u53f0\u8a5e\u5b78\u5be6\u7528\u82f1\u6587\u8207\u9053\u5730\u8868\u9054"},"content":{"rendered":"

\u5b78\u82f1\u6587\u7684\u65b9\u6cd5\u767e\u767e\u7a2e\u3002\u4f60\u53ef\u4ee5\u8ffd\u7f8e\u5287\u3001\u807d Podcast\uff0c\u4e5f\u53ef\u4ee5\u6bcf\u5929\u80cc\u55ae\u5b57\u3002<\/span><\/p>\n

\u4e0d\u904e\u5982\u679c\u4f60\u60f3\u627e\u4e00\u7a2e\u6bd4\u8f03\u8f15\u9b06\u3001\u53c8\u5bb9\u6613\u7559\u4e0b\u5370\u8c61\u7684\u5b78\u7fd2\u65b9\u5f0f\uff0c\u5f9e\u54c1\u724c\u6a19\u8a9e<\/strong><\/span>\u4e0b\u624b\u6703\u662f\u4e0d\u932f\u7684\u9078\u64c7\u3002<\/p>\n

\u9019\u4e9b\u6a19\u8a9e\u901a\u5e38\u53ea\u6709\u77ed\u77ed\u5e7e\u500b\u5b57\uff0c\u537b\u80fd\u8b93\u4eba\u4e00\u770b\u5c31\u8a18\u4f4f\u3002\u4e0d\u7ba1\u662f\u8de8\u570b\u4f01\u696d\u7684\u5ee3\u544a\u8a5e\uff0c\u9084\u662f\u54c1\u724c\u5c0d\u5916\u50b3\u9054\u7684\u6838\u5fc3\u7cbe\u795e\uff0c\u5f80\u5f80\u90fd\u7c21\u6f54\u6709\u529b\u3001\u6717\u6717\u4e0a\u53e3\u3002<\/p>\n

\u9664\u4e86\u54c1\u724c\u6a19\u8a9e\uff0c\u6211\u5011\u4e5f\u80fd\u5f9e\u7f8e\u570b\u96fb\u5f71\u7684\u7d93\u5178\u53f0\u8a5e\u4e2d\uff0c\u5b78\u5230\u8a31\u591a\u751f\u6d3b\u5316\u53c8\u6709\u756b\u9762\u611f\u7684\u82f1\u6587\u8868\u9054\u3002<\/p>\n

\u9019\u7bc7\u6587\u7ae0\u5c31\u5e36\u4f60\u4e00\u6b21\u8a8d\u8b58\u5e7e\u500b\u4e16\u754c\u77e5\u540d\u54c1\u724c\u7684\u6a19\u8a9e\uff0c<\/strong><\/span>\u4ee5\u53ca\u5927\u5bb6\u8033\u719f\u80fd\u8a73\u7684\u96fb\u5f71\u91d1\u53e5<\/span><\/strong>\uff0c\u9806\u4fbf\u62c6\u89e3\u5176\u4e2d\u7684\u55ae\u5b57\u8207\u7528\u6cd5\u3002<\/p>\n

 <\/p>\n

\u300c\u6a19\u8a9e\u300d\u7684\u82f1\u6587\u8a72\u600e\u9ebc\u8aaa\uff1f<\/b><\/h2>\n

\u4e2d\u6587\u88e1\u7684\u300c\u6a19\u8a9e\u300d\uff0c\u82f1\u6587\u5176\u5be6\u6709\u597d\u5e7e\u7a2e\u8aaa\u6cd5\uff0c\u7528\u6cd5\u4e5f\u4e0d\u5b8c\u5168\u4e00\u6a23\u3002\u4e3b\u8981\u6709\u4ee5\u4e0b\u4e09\u500b\uff1a<\/span><\/p>\n

advertising slogan
\ncatchphrase
\ntagline<\/strong><\/h6>\n

\u54c1\u724c\u7528\u4f86\u5ba3\u50b3\u5546\u54c1\u6216\u670d\u52d9\u7684\u5ee3\u544a\u53e3\u865f\uff0c\u901a\u5e38\u53eb\u505a a<\/strong>dvertising slogan \u6216\u7c21\u7a31 slogan\u3002<\/strong><\/span><\/p>\n

\u5982\u679c\u662f\u67d0\u500b\u4eba\u7269\u6216\u89d2\u8272\u7d93\u5e38\u639b\u5728\u5634\u908a\uff0c\u5f8c\u4f86\u8b8a\u5f97\u5ee3\u70ba\u4eba\u77e5\u7684\u62db\u724c\u7528\u8a9e\uff0c\u5247\u5e38\u7528<\/span>catchphrase<\/strong><\/span>\u3002<\/p>\n

\u81f3\u65bc\u7528\u4f86\u4ee3\u8868\u54c1\u724c\u5f62\u8c61\u6216\u6838\u5fc3\u7cbe\u795e\u7684\u7c21\u77ed\u53e5\u5b50\uff0c\u5247\u5e38\u7a31\u70ba tagline<\/span><\/strong>\u3002<\/p>\n

\u9019\u4e09\u500b\u8a5e\u7684\u4f7f\u7528\u754c\u7dda\u4e26\u975e\u7d55\u5c0d\uff0c\u4f46\u5148\u638c\u63e1\u57fa\u672c\u5dee\u7570\uff0c\u4e4b\u5f8c\u95b1\u8b80\u570b\u5916\u6587\u7ae0\u6216\u63a5\u89f8\u5ee3\u544a\u5167\u5bb9\u6642\u6703\u66f4\u5bb9\u6613\u7406\u89e3\u3002<\/p>\n

This advertising slogan has been used for over twenty years.<\/strong>
\n\uff08\u9019\u53e5\u5ee3\u544a\u6a19\u8a9e\u5df2\u7d93\u6cbf\u7528\u8d85\u904e\u4e8c\u5341\u5e74\u4e86\u3002\uff09<\/span><\/h5>\n
His catchphrase quickly spread across social media.<\/strong>
\n\uff08\u4ed6\u7684\u53e3\u982d\u79aa\u5f88\u5feb\u5c31\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u50b3\u958b\u4e86\u3002\uff09<\/span><\/h5>\n

 <\/p>\n

\u4e16\u754c\u77e5\u540d\u54c1\u724c\u7684\u6a19\u8a9e<\/b><\/h2>\n

\u60f3\u900f\u904e\u6a19\u8a9e\u5b78\u82f1\u6587<\/span>\uff0c\u6700\u5feb\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5c31\u662f\u5f9e\u751f\u6d3b\u4e2d\u7d93\u5e38\u63a5\u89f8\u5230\u7684\u54c1\u724c\u958b\u59cb<\/strong><\/span>\u3002<\/p>\n

\u9019\u4e9b\u570b\u969b\u54c1\u724c\u7684\u6a19\u8a9e\u901a\u5e38\u7d93\u904e\u4ed4\u7d30\u8a2d\u8a08\uff0c\u5b57\u6578\u7cbe\u7c21\uff0c\u537b\u80fd\u8fc5\u901f\u50b3\u9054\u54c1\u724c\u60f3\u7d66\u6d88\u8cbb\u8005\u7684\u5370\u8c61\u3002<\/p>\n

\u4ee5\u4e0b\u6574\u7406\u5e7e\u500b\u7d93\u5178\u4f8b\u5b50\uff1a<\/span><\/p>\n

McDonald’s<\/b><\/h3>\n

\u300cI’m Lovin’ It.\u300d<\/strong><\/p>\n

\u9019\u53e5\u6a19\u8a9e\u5f9e 2003 \u5e74\u7528\u5230\u73fe\u5728\uff0c\u5e7e\u4e4e\u6240\u6709\u4eba\u90fd\u80fd\u54fc\u51fa\u5f8c\u9762\u7684\u65cb\u5f8b\u3002<\/p>\n

\u610f\u601d\u53ef\u4ee5\u7406\u89e3\u70ba\u300c\u6211\u5c31\u662f\u559c\u6b61\u300d<\/strong><\/span>\u6216\u300c\u6211\u6b63\u4eab\u53d7\u5176\u4e2d\u300d<\/strong><\/span>\u3002<\/p>\n

\u7528\u7c21\u55ae\u53e3\u8a9e\u7684\u65b9\u5f0f\uff0c\u76f4\u63a5\u50b3\u9054\u4eab\u53d7\u7f8e\u98df\u8207\u7576\u4e0b\u9ad4\u9a57\u7684\u611f\u89ba\u3002<\/p>\n

Adidas<\/b><\/h3>\n

\u300cImpossible Is Nothing.\u300d<\/strong><\/p>\n

Adidas \u4ee5\u9019\u53e5\u8a71\u50b3\u9054\u7a81\u7834\u9650\u5236\u3001\u6311\u6230\u81ea\u6211\u7684\u54c1\u724c\u7cbe\u795e\u3002<\/p>\n

\u610f\u601d\u662f\u300c\u6c92\u6709\u4ec0\u9ebc\u662f\u4e0d\u53ef\u80fd\u7684\u300d<\/strong><\/span>\u3002<\/p>\n

\u5b83\u523b\u610f\u4f7f\u7528\u4e0d\u540c\u65bc\u4e00\u822c\u8a9e\u5e8f\u7684\u8868\u9054\u65b9\u5f0f\uff0c\u8b93\u7c21\u77ed\u7684\u4e00\u53e5\u8a71\u66f4\u6709\u529b\u91cf\uff0c\u4e5f\u66f4\u5bb9\u6613\u7559\u4e0b\u5370\u8c61\u3002<\/p>\n

L’Or\u00e9al<\/b><\/h3>\n

\u300cBecause You’re Worth It.\u300d<\/strong><\/p>\n

\u9019\u662f\u5316\u599d\u54c1\u54c1\u724c L’Or\u00e9al \u6700\u5177\u4ee3\u8868\u6027\u7684\u6a19\u8a9e\u4e4b\u4e00\u3002<\/p>\n

\u610f\u601d\u662f\u300c\u56e0\u70ba\u4f60\u503c\u5f97\u300d<\/strong><\/span>\u3002\u77ed\u77ed\u4e00\u53e5\u8a71\uff0c\u76f4\u63a5\u50b3\u9054\u81ea\u6211\u80af\u5b9a\u8207\u81ea\u6211\u50f9\u503c\u7684\u6982\u5ff5\u3002<\/p>\n

Apple<\/b><\/h3>\n

\u300cThink Different.\u300d<\/strong><\/p>\n

Apple \u5728 1997 \u5e74\u63a8\u51fa\u9019\u53e5\u7d93\u5178\u6a19\u8a9e\uff0c\u7528\u4f86\u50b3\u9054\u5275\u65b0\u8207\u6253\u7834\u5e38\u898f\u7684\u54c1\u724c\u7cbe\u795e\u3002<\/p>\n

\u610f\u601d\u53ef\u4ee5\u7406\u89e3\u70ba\u300c\u4e0d\u540c\u51e1\u60f3\u300d<\/strong><\/span>\u6216\u300c\u7528\u4e0d\u540c\u7684\u65b9\u5f0f\u601d\u8003\u300d<\/strong><\/span>\u3002<\/p>\n

\u4e00\u822c\u6587\u6cd5\u4e0b\u53ef\u80fd\u6703\u4f7f\u7528\u526f\u8a5e differently<\/strong><\/span>\uff0c\u4f46\u5ee3\u544a\u523b\u610f\u4f7f\u7528 different<\/strong><\/span>\uff0c\u8b93\u53e5\u5b50\u66f4\u52a0\u7c21\u6f54\u6709\u529b\uff0c\u4e5f\u5f62\u6210\u9bae\u660e\u7684\u54c1\u724c\u8a9e\u8a00\u3002<\/p>\n

Disney<\/b><\/h3>\n

\u300cThe Happiest Place on Earth.\u300d<\/strong><\/p>\n

\u9019\u662f\u8fea\u58eb\u5c3c\u6a02\u5712\u9577\u671f\u4f7f\u7528\u7684\u7d93\u5178\u5ba3\u50b3\u8a9e\u4e4b\u4e00\u3002<\/p>\n

\u610f\u601d\u662f\u300c\u5730\u7403\u4e0a\u6700\u5feb\u6a02\u7684\u5730\u65b9\u300d<\/strong><\/span>\u3002<\/p>\n

\u53e5\u578b\u7c21\u55ae\u76f4\u63a5\uff0c\u537b\u80fd\u6e05\u695a\u50b3\u9054\u8fea\u58eb\u5c3c\u5e0c\u671b\u5e36\u7d66\u904a\u5ba2\u7684\u9ad4\u9a57\u3002<\/p>\n

KFC<\/b><\/h3>\n

\u300cFinger Lickin’ Good.\u300d<\/strong><\/p>\n

\u80af\u5fb7\u57fa\u7528\u9019\u53e5\u8a71\u5f62\u5bb9\u81ea\u5bb6\u70b8\u96de\u7684\u7f8e\u5473\u7a0b\u5ea6\u3002<\/p>\n

\u610f\u601d\u662f\u300c\u597d\u5403\u5230\u8b93\u4eba\u8214\u624b\u6307\u300d<\/strong><\/span>\u3002<\/p>\n

\u5176\u4e2d lickin’<\/strong> \u662f licking<\/strong> \u7684\u53e3\u8a9e\u5316\u5beb\u6cd5\uff0c\u900f\u904e\u975e\u5e38\u751f\u6d3b\u5316\u7684\u756b\u9762\u4f86\u5f37\u8abf\u98df\u7269\u6709\u591a\u7f8e\u5473\u3002<\/p>\n

Coca-Cola<\/b><\/h3>\n

\u300cTaste the Feeling.\u300d<\/strong><\/p>\n

\u53ef\u53e3\u53ef\u6a02\u7684\u9019\u53e5\u6a19\u8a9e\u628a\u559d\u98f2\u6599\u7684\u9ad4\u9a57\u8207\u60c5\u7dd2\u9023\u7d50\u5728\u4e00\u8d77\u3002<\/p>\n

\u610f\u601d\u662f\u300c\u54c1\u5473\u9019\u4efd\u611f\u89ba\u300d<\/strong><\/span>\u3002<\/p>\n

\u5f37\u8abf\u7684\u4e0d\u53ea\u662f\u98f2\u6599\u672c\u8eab\uff0c\u4e5f\u5305\u542b\u559d\u4e0b\u98f2\u6599\u6642\u5e36\u4f86\u7684\u611f\u53d7\u8207\u6c1b\u570d\u3002<\/p>\n

BMW<\/b><\/h3>\n

\u300cThe Ultimate Driving Machine.\u300d<\/strong><\/p>\n

\u9019\u662f BMW \u6700\u5177\u4ee3\u8868\u6027\u7684\u54c1\u724c\u6a19\u8a9e\u4e4b\u4e00\u3002<\/p>\n

\u610f\u601d\u662f\u300c\u7d42\u6975\u7684\u99d5\u99db\u6a5f\u5668\u300d<\/strong><\/span>\u3002\u5176\u4e2d ultimate \u6709\u300c\u6975\u81f4\u7684\u3001\u9802\u7d1a\u7684\u300d\u4e4b\u610f\uff0c\u7528\u9019\u500b\u5b57\u5c55\u73fe\u54c1\u724c\u5c0d\u6c7d\u8eca\u6027\u80fd\u8207\u99d5\u99db\u9ad4\u9a57\u7684\u81ea\u4fe1\u3002<\/p>\n

Mastercard<\/b><\/h3>\n

\u300cThere Are Some Things Money Can’t Buy. For Everything Else, There’s Mastercard.\u300d<\/strong><\/p>\n

\u9019\u53e5\u7d93\u5178\u5ee3\u544a\u8a5e\u900f\u904e\u4e00\u7cfb\u5217\u5ee3\u544a\u5728\u5168\u7403\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n

\u610f\u601d\u662f\u300c\u6709\u4e9b\u6771\u897f\u662f\u91d1\u9322\u8cb7\u4e0d\u5230\u7684\uff0c\u5176\u4ed6\u7684\uff0c\u5c31\u4ea4\u7d66\u842c\u4e8b\u9054\u5361\u300d<\/strong><\/span>\u3002<\/p>\n

\u53e5\u5b50\u96d6\u7136\u6bd4\u8f03\u9577\uff0c\u4f46\u524d\u5f8c\u5f62\u6210\u9bae\u660e\u5c0d\u6bd4\uff0c\u4e5f\u5f88\u9069\u5408\u7528\u4f86\u89c0\u5bdf\u82f1\u6587\u5ee3\u544a\u5982\u4f55\u5229\u7528\u53e5\u578b\u7bc0\u594f\u5f37\u5316\u8a0a\u606f\u3002<\/p>\n

A memorable slogan can shape how people see a brand.<\/strong>
\n\uff08\u4e00\u53e5\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u6a19\u8a9e\uff0c\u53ef\u4ee5\u5f71\u97ff\u4eba\u5011\u5c0d\u54c1\u724c\u7684\u770b\u6cd5\u3002\uff09<\/h5>\n
A good tagline can stay in people’s minds for decades.<\/strong>
\n\uff08\u4e00\u53e5\u597d\u7684\u54c1\u724c\u6a19\u8a9e\uff0c\u53ef\u4ee5\u5728\u4eba\u5011\u5fc3\u4e2d\u7559\u5b58\u597d\u5e7e\u5341\u5e74\u3002\uff09<\/h5>\n

 <\/p>\n

\u6700\u7d93\u5178\u7684\u7f8e\u570b\u96fb\u5f71\u53f0\u8a5e<\/b><\/h2>\n

\u9664\u4e86\u54c1\u724c\u6a19\u8a9e\uff0c\u7f8e\u570b\u96fb\u5f71\u88e1\u7684\u7d93\u5178\u53f0\u8a5e\uff0c\u5176\u5be6\u4e5f\u662f\u5b78\u82f1\u6587\u7684\u597d\u7d20\u6750\u3002<\/span><\/p>\n

\u9019\u4e9b\u53e5\u5b50\u901a\u5e38\u4e0d\u9577\uff0c\u537b\u5f88\u6709\u756b\u9762\u611f\u3002\u9664\u4e86\u5b78\u7fd2\u55ae\u5b57\u8207\u53e5\u578b\u4e4b\u5916\uff0c\u4e5f\u80fd\u5f9e\u89d2\u8272\u8aaa\u8a71\u7684\u60c5\u5883\u4e2d\u7406\u89e3\u4e00\u53e5\u82f1\u6587\u771f\u6b63\u7684\u8a9e\u6c23\u3002<\/p>\n

\u300a\u9b54\u9b3c\u7d42\u7d50\u8005\u300b\uff08The Terminator\uff09<\/b><\/h3>\n

\u300cI’ll be back.\u300d<\/strong><\/p>\n

be back = \u56de\u4f86<\/strong><\/span><\/p>\n

\u9019\u53e5\u8a71\u610f\u601d\u662f\u300c\u6211\u6703\u56de\u4f86\u300d\u3002<\/p>\n

\u539f\u672c\u53ea\u662f\u4e3b\u89d2\u96e2\u958b\u524d\u8aaa\u7684\u4e00\u53e5\u8a71\uff0c\u5f8c\u4f86\u6210\u70ba\u963f\u8afe\u30fb\u53f2\u74e6\u8f9b\u683c\u6700\u5177\u4ee3\u8868\u6027\u7684\u96fb\u5f71\u53f0\u8a5e\u4e4b\u4e00\u3002\u65e5\u5e38\u751f\u6d3b\u4e2d\u5982\u679c\u53ea\u662f\u66ab\u6642\u96e2\u958b\uff0c\u4e5f\u53ef\u4ee5\u4f7f\u7528 I’ll be back \u8868\u793a\u300c\u6211\u7b49\u7b49\u56de\u4f86\u300d\u3002<\/p>\n

\u300a\u963f\u7518\u6b63\u50b3\u300b\uff08Forrest Gump\uff09<\/b><\/h3>\n

\u300cLife was like a box of chocolates.\u300d<\/strong><\/p>\n

a box of chocolates = \u4e00\u76d2\u5de7\u514b\u529b<\/strong><\/span><\/p>\n

\u610f\u601d\u662f\u300c\u4eba\u751f\u5c31\u50cf\u4e00\u76d2\u5de7\u514b\u529b\u300d\u3002<\/p>\n

\u9019\u53e5\u53f0\u8a5e\u5f8c\u9762\u9084\u5e36\u6709\u300c\u4f60\u6c38\u9060\u4e0d\u77e5\u9053\u6703\u62ff\u5230\u4ec0\u9ebc\u300d<\/strong><\/span>\u7684\u610f\u6db5\uff0c\u56e0\u6b64\u5e38\u88ab\u7528\u4f86\u6bd4\u55bb\u4eba\u751f\u5145\u6eff\u672a\u77e5\u8207\u610f\u5916\u3002<\/p>\n

\u300a\u661f\u969b\u5927\u6230\u300b\uff08Star Wars\uff09<\/b><\/h3>\n

\u300cMay the Force be with you.\u300d<\/strong><\/p>\n

Force = \u539f\u529b\u3001\u529b\u91cf<\/strong><\/span><\/p>\n

\u610f\u601d\u662f\u300c\u9858\u539f\u529b\u8207\u4f60\u540c\u5728\u300d\u3002<\/p>\n

\u5176\u4e2dMay + \u4e3b\u8a5e + \u539f\u5f62\u52d5\u8a5e<\/strong><\/span>\u53ef\u4ee5\u7528\u4f86\u8868\u9054\u795d\u9858\u3002\u7531\u65bc\u9019\u53e5\u53f0\u8a5e\u5ee3\u70ba\u4eba\u77e5\uff0c\u73fe\u5728\u6709\u6642\u4e5f\u6703\u88ab\u5e7d\u9ed8\u5730\u501f\u7528\u4f86\u66ff\u5225\u4eba\u52a0\u6cb9\u3002<\/p>\n

\u300a\u7da0\u91ce\u4ed9\u8e64\u300b\uff08The Wizard of Oz\uff09<\/b><\/h3>\n

\u300cThere’s no place like home.\u300d<\/strong><\/p>\n

no place like home = \u6c92\u6709\u5730\u65b9\u6bd4\u5f97\u4e0a\u5bb6<\/strong><\/span><\/p>\n

\u610f\u601d\u662f\u300c\u6c92\u6709\u4e00\u500b\u5730\u65b9\u6bd4\u5f97\u4e0a\u5bb6\u300d\u3002<\/p>\n

\u9019\u53e5\u8a71\u7528\u7c21\u55ae\u7684\u6bd4\u8f03\u6982\u5ff5\u8868\u9054\u5c0d\u5bb6\u7684\u4f9d\u6200\uff0c\u5f88\u9069\u5408\u7528\u4f86\u5f62\u5bb9\u96e2\u5bb6\u4e00\u6bb5\u6642\u9593\u5f8c\uff0c\u91cd\u65b0\u611f\u53d7\u5230\u5bb6\u7684\u73cd\u8cb4\u3002<\/p>\n

\u300a\u8ecd\u5b98\u8207\u9b54\u9b3c\u300b\uff08A Few Good Men\uff09<\/b><\/h3>\n

\u300cYou can’t handle the truth!\u300d<\/strong><\/p>\n

handle = \u61c9\u4ed8\u3001\u627f\u53d7<\/strong><\/span><\/p>\n

\u610f\u601d\u662f\u300c\u4f60\u6839\u672c\u627f\u53d7\u4e0d\u4e86\u771f\u76f8\u300d\u3002<\/p>\n

\u9019\u88e1\u7684 handle<\/strong> \u4e0d\u662f\u300c\u7528\u624b\u62ff\u300d\u7684\u610f\u601d\uff0c\u800c\u662f\u6307\u300c\u61c9\u4ed8\u3001\u8655\u7406\u6216\u627f\u53d7\u300d<\/strong><\/span>\u67d0\u7a2e\u60c5\u6cc1\u3002\u9019\u53e5\u53f0\u8a5e\u672c\u8eab\u5e36\u6709\u5f37\u70c8\u7684\u6232\u5287\u5f35\u529b\uff0c\u65e5\u5e38\u5c0d\u8a71\u4e2d\u82e5\u5f15\u7528\uff0c\u901a\u5e38\u4e5f\u6703\u5e36\u6709\u73a9\u7b11\u6216\u6a21\u4eff\u96fb\u5f71\u7684\u610f\u5473\u3002<\/p>\n

This line from the movie became famous around the world.<\/strong>
\n\uff08\u9019\u53e5\u96fb\u5f71\u53f0\u8a5e\u5f8c\u4f86\u7d05\u904d\u5168\u4e16\u754c\u3002\uff09<\/span><\/h5>\n
I like to quote classic movie lines in daily conversation.<\/strong>
\n\uff08\u6211\u559c\u6b61\u5728\u65e5\u5e38\u5c0d\u8a71\u4e2d\u5f15\u7528\u7d93\u5178\u96fb\u5f71\u53f0\u8a5e\u3002\uff09<\/span><\/h5>\n

 <\/p>\n

\u7e3d\u7d50<\/b><\/h2>\n

\u770b\u5b8c\u9019\u4e9b\u4f8b\u5b50\uff0c\u4f60\u6703\u767c\u73fe\u5b78\u82f1\u6587\u4e0d\u4e00\u5b9a\u53ea\u80fd\u9760\u80cc\u55ae\u5b57\u6216\u8b80\u6587\u6cd5\u66f8\u3002<\/span><\/p>\n

\u4e0d\u7ba1\u662f\u54c1\u724c\u6a19\u8a9e<\/strong>\u9084\u662f\u96fb\u5f71\u53f0\u8a5e<\/strong>\uff0c\u53e5\u5b50\u901a\u5e38\u90fd\u4e0d\u9577\uff0c\u4f46\u6bcf\u4e00\u53e5\u80cc\u5f8c\u90fd\u6709\u7279\u5b9a\u7684\u60c5\u5883\uff0c\u4e5f\u85cf\u8457\u503c\u5f97\u5b78\u7fd2\u7684\u82f1\u6587\u55ae\u5b57\u3001\u53e5\u578b\u8207\u8a9e\u611f\u3002<\/p>\n

\u4e0b\u6b21\u770b\u5230\u559c\u6b61\u7684\u5ee3\u544a\u6216\u96fb\u5f71\uff0c\u4e0d\u59a8\u591a\u7559\u610f\u5176\u4e2d\u7684\u82f1\u6587\u8868\u9054<\/strong>\u3002\u5f9e\u81ea\u5df1\u719f\u6089\u3001\u611f\u8208\u8da3\u7684\u5167\u5bb9\u958b\u59cb\u5b78\uff0c\u4e5f\u80fd\u8b93\u9019\u4e9b\u53e5\u5b50\u66f4\u5bb9\u6613\u7559\u5728\u8a18\u61b6\u88e1\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5b78\u82f1\u6587\u7684\u65b9\u6cd5\u767e\u767e\u7a2e\u3002\u4f60\u53ef\u4ee5\u8ffd\u7f8e\u5287\u3001\u807d Podcast\uff0c\u4e5f\u53ef\u4ee5\u6bcf\u5929\u80cc\u55ae\u5b57\u3002 \u4e0d\u904e\u5982\u679c\u4f60\u60f3\u627e\u4e00\u7a2e\u6bd4\u8f03\u8f15\u9b06\u3001\u53c8\u5bb9\u6613\u7559\u4e0b\u5370\u8c61\u7684\u5b78\u7fd2\u65b9\u5f0f\uff0c\u5f9e\u54c1\u724c\u6a19\u8a9e\u4e0b\u624b\u6703\u662f\u4e0d\u932f\u7684\u9078\u64c7\u3002 \u9019\u4e9b\u6a19\u8a9e\u901a\u5e38\u53ea\u6709\u77ed\u77ed\u5e7e\u500b\u5b57\uff0c\u537b\u80fd\u8b93\u4eba\u4e00\u770b\u5c31\u8a18\u4f4f\u3002\u4e0d\u7ba1\u662f\u8de8\u570b\u4f01\u696d\u7684\u5ee3\u544a\u8a5e\uff0c\u9084\u662f\u54c1\u724c\u5c0d\u5916\u50b3\u9054\u7684\u6838\u5fc3\u7cbe\u795e\uff0c\u5f80\u5f80\u90fd\u7c21\u6f54\u6709\u529b\u3001\u6717\u6717\u4e0a\u53e3\u3002 \u9664\u4e86\u54c1\u724c\u6a19\u8a9e\uff0c\u6211\u5011\u4e5f\u80fd\u5f9e\u7f8e\u570b\u96fb\u5f71\u7684\u7d93\u5178\u53f0\u8a5e\u4e2d\uff0c\u5b78\u5230\u8a31\u591a\u751f\u6d3b\u5316\u53c8\u6709\u756b\u9762\u611f\u7684\u82f1\u6587\u8868\u9054\u3002 \u9019\u7bc7\u6587\u7ae0\u5c31\u5e36\u4f60\u4e00\u6b21\u8a8d\u8b58\u5e7e\u500b\u4e16\u754c\u77e5\u540d\u54c1\u724c\u7684\u6a19\u8a9e\uff0c\u4ee5\u53ca\u5927\u5bb6\u8033\u719f\u80fd\u8a73\u7684\u96fb\u5f71\u91d1\u53e5\uff0c\u9806\u4fbf\u62c6\u89e3\u5176\u4e2d\u7684\u55ae\u5b57\u8207\u7528\u6cd5\u3002   \u300c\u6a19\u8a9e\u300d\u7684\u82f1\u6587\u8a72\u600e\u9ebc\u8aaa\uff1f \u4e2d\u6587\u88e1\u7684\u300c\u6a19\u8a9e\u300d\uff0c\u82f1\u6587\u5176\u5be6\u6709\u597d\u5e7e\u7a2e\u8aaa\u6cd5\uff0c\u7528\u6cd5\u4e5f\u4e0d\u5b8c\u5168\u4e00\u6a23\u3002\u4e3b\u8981\u6709\u4ee5\u4e0b\u4e09\u500b\uff1a advertising slogan catchphrase tagline \u54c1\u724c\u7528\u4f86\u5ba3\u50b3\u5546\u54c1\u6216\u670d\u52d9\u7684\u5ee3\u544a\u53e3\u865f\uff0c\u901a\u5e38\u53eb\u505a advertising slogan \u6216\u7c21\u7a31 slogan\u3002 \u5982\u679c\u662f\u67d0\u500b\u4eba\u7269\u6216\u89d2\u8272\u7d93\u5e38\u639b\u5728\u5634\u908a\uff0c\u5f8c\u4f86\u8b8a\u5f97\u5ee3\u70ba\u4eba\u77e5\u7684\u62db\u724c\u7528\u8a9e\uff0c\u5247\u5e38\u7528catchphrase\u3002 \u81f3\u65bc\u7528\u4f86\u4ee3\u8868\u54c1\u724c\u5f62\u8c61\u6216\u6838\u5fc3\u7cbe\u795e\u7684\u7c21\u77ed\u53e5\u5b50\uff0c\u5247\u5e38\u7a31\u70ba tagline\u3002 \u9019\u4e09\u500b\u8a5e\u7684\u4f7f\u7528\u754c\u7dda\u4e26\u975e\u7d55\u5c0d\uff0c\u4f46\u5148\u638c\u63e1\u57fa\u672c\u5dee\u7570\uff0c\u4e4b\u5f8c\u95b1\u8b80\u570b\u5916\u6587\u7ae0\u6216\u63a5\u89f8\u5ee3\u544a\u5167\u5bb9\u6642\u6703\u66f4\u5bb9\u6613\u7406\u89e3\u3002 This advertising slogan has been used for over twenty years. \uff08\u9019\u53e5\u5ee3\u544a\u6a19\u8a9e\u5df2\u7d93\u6cbf\u7528\u8d85\u904e\u4e8c\u5341\u5e74\u4e86\u3002\uff09 His catchphrase quickly spread across social media. \uff08\u4ed6\u7684\u53e3\u982d\u79aa\u5f88\u5feb\u5c31\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u50b3\u958b\u4e86\u3002\uff09   \u4e16\u754c\u77e5\u540d\u54c1\u724c\u7684\u6a19\u8a9e \u60f3\u900f\u904e\u6a19\u8a9e\u5b78\u82f1\u6587\uff0c\u6700\u5feb\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u5c31\u662f\u5f9e\u751f\u6d3b\u4e2d\u7d93\u5e38\u63a5\u89f8\u5230\u7684\u54c1\u724c\u958b\u59cb\u3002 \u9019\u4e9b\u570b\u969b\u54c1\u724c\u7684\u6a19\u8a9e\u901a\u5e38\u7d93\u904e\u4ed4\u7d30\u8a2d\u8a08\uff0c\u5b57\u6578\u7cbe\u7c21\uff0c\u537b\u80fd\u8fc5\u901f\u50b3\u9054\u54c1\u724c\u60f3\u7d66\u6d88\u8cbb\u8005\u7684\u5370\u8c61\u3002 \u4ee5\u4e0b\u6574\u7406\u5e7e\u500b\u7d93\u5178\u4f8b\u5b50\uff1a McDonald’s \u300cI’m Lovin’ It.\u300d \u9019\u53e5\u6a19\u8a9e\u5f9e 2003 \u5e74\u7528\u5230\u73fe\u5728\uff0c\u5e7e\u4e4e\u6240\u6709\u4eba\u90fd\u80fd\u54fc\u51fa\u5f8c\u9762\u7684\u65cb\u5f8b\u3002 \u610f\u601d\u53ef\u4ee5\u7406\u89e3\u70ba\u300c\u6211\u5c31\u662f\u559c\u6b61\u300d\u6216\u300c\u6211\u6b63\u4eab\u53d7\u5176\u4e2d\u300d\u3002 \u7528\u7c21\u55ae\u53e3\u8a9e\u7684\u65b9\u5f0f\uff0c\u76f4\u63a5\u50b3\u9054\u4eab\u53d7\u7f8e\u98df\u8207\u7576\u4e0b\u9ad4\u9a57\u7684\u611f\u89ba\u3002 Adidas \u300cImpossible Is Nothing.\u300d Adidas \u4ee5\u9019\u53e5\u8a71\u50b3\u9054\u7a81\u7834\u9650\u5236\u3001\u6311\u6230\u81ea\u6211\u7684\u54c1\u724c\u7cbe\u795e\u3002 \u610f\u601d\u662f\u300c\u6c92\u6709\u4ec0\u9ebc\u662f\u4e0d\u53ef\u80fd\u7684\u300d\u3002 \u5b83\u523b\u610f\u4f7f\u7528\u4e0d\u540c\u65bc\u4e00\u822c\u8a9e\u5e8f\u7684\u8868\u9054\u65b9\u5f0f\uff0c\u8b93\u7c21\u77ed\u7684\u4e00\u53e5\u8a71\u66f4\u6709\u529b\u91cf\uff0c\u4e5f\u66f4\u5bb9\u6613\u7559\u4e0b\u5370\u8c61\u3002 L’Or\u00e9al \u300cBecause You’re Worth It.\u300d \u9019\u662f\u5316\u599d\u54c1\u54c1\u724c L’Or\u00e9al \u6700\u5177\u4ee3\u8868\u6027\u7684\u6a19\u8a9e\u4e4b\u4e00\u3002 \u610f\u601d\u662f\u300c\u56e0\u70ba\u4f60\u503c\u5f97\u300d\u3002\u77ed\u77ed\u4e00\u53e5\u8a71\uff0c\u76f4\u63a5\u50b3\u9054\u81ea\u6211\u80af\u5b9a\u8207\u81ea\u6211\u50f9\u503c\u7684\u6982\u5ff5\u3002 Apple \u300cThink Different.\u300d Apple \u5728 1997 \u5e74\u63a8\u51fa\u9019\u53e5\u7d93\u5178\u6a19\u8a9e\uff0c\u7528\u4f86\u50b3\u9054\u5275\u65b0\u8207\u6253\u7834\u5e38\u898f\u7684\u54c1\u724c\u7cbe\u795e\u3002 \u610f\u601d\u53ef\u4ee5\u7406\u89e3\u70ba\u300c\u4e0d\u540c\u51e1\u60f3\u300d\u6216\u300c\u7528\u4e0d\u540c\u7684\u65b9\u5f0f\u601d\u8003\u300d\u3002 \u4e00\u822c\u6587\u6cd5\u4e0b\u53ef\u80fd\u6703\u4f7f\u7528\u526f\u8a5e differently\uff0c\u4f46\u5ee3\u544a\u523b\u610f\u4f7f\u7528 different\uff0c\u8b93\u53e5\u5b50\u66f4\u52a0\u7c21\u6f54\u6709\u529b\uff0c\u4e5f\u5f62\u6210\u9bae\u660e\u7684\u54c1\u724c\u8a9e\u8a00\u3002 Disney \u300cThe Happiest Place on Earth.\u300d \u9019\u662f\u8fea\u58eb\u5c3c\u6a02\u5712\u9577\u671f\u4f7f\u7528\u7684\u7d93\u5178\u5ba3\u50b3\u8a9e\u4e4b\u4e00\u3002 \u610f\u601d\u662f\u300c\u5730\u7403\u4e0a\u6700\u5feb\u6a02\u7684\u5730\u65b9\u300d\u3002 \u53e5\u578b\u7c21\u55ae\u76f4\u63a5\uff0c\u537b\u80fd\u6e05\u695a\u50b3\u9054\u8fea\u58eb\u5c3c\u5e0c\u671b\u5e36\u7d66\u904a\u5ba2\u7684\u9ad4\u9a57\u3002 KFC \u300cFinger Lickin’ Good.\u300d \u80af\u5fb7\u57fa\u7528\u9019\u53e5\u8a71\u5f62\u5bb9\u81ea\u5bb6\u70b8\u96de\u7684\u7f8e\u5473\u7a0b\u5ea6\u3002 \u610f\u601d\u662f\u300c\u597d\u5403\u5230\u8b93\u4eba\u8214\u624b\u6307\u300d\u3002 \u5176\u4e2d lickin’ \u662f licking \u7684\u53e3\u8a9e\u5316\u5beb\u6cd5\uff0c\u900f\u904e\u975e\u5e38\u751f\u6d3b\u5316\u7684\u756b\u9762\u4f86\u5f37\u8abf\u98df\u7269\u6709\u591a\u7f8e\u5473\u3002 Coca-Cola \u300cTaste the Feeling.\u300d \u53ef\u53e3\u53ef\u6a02\u7684\u9019\u53e5\u6a19\u8a9e\u628a\u559d\u98f2\u6599\u7684\u9ad4\u9a57\u8207\u60c5\u7dd2\u9023\u7d50\u5728\u4e00\u8d77\u3002 \u610f\u601d\u662f\u300c\u54c1\u5473\u9019\u4efd\u611f\u89ba\u300d\u3002 \u5f37\u8abf\u7684\u4e0d\u53ea\u662f\u98f2\u6599\u672c\u8eab\uff0c\u4e5f\u5305\u542b\u559d\u4e0b\u98f2\u6599\u6642\u5e36\u4f86\u7684\u611f\u53d7\u8207\u6c1b\u570d\u3002 … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":31792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,38],"tags":[],"class_list":["post-31699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-usable","category-practice"],"aioseo_notices":[],"views":26,"_links":{"self":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts\/31699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/comments?post=31699"}],"version-history":[{"count":6,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts\/31699\/revisions"}],"predecessor-version":[{"id":31793,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/posts\/31699\/revisions\/31793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/media\/31792"}],"wp:attachment":[{"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/media?parent=31699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/categories?post=31699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nativecamp.net\/zh-tw\/blog\/wp-json\/wp\/v2\/tags?post=31699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}